Feed Optimization That Converts:
How 130+ Product Updates Doubled Google
Shopping Revenue
YoY increase in
Organic Shopping Revenue
Organic Shopping Revenue
+
0
%
increase in clicks
through Google Shopping
through Google Shopping
+
0
%
increase in
transactions
transactions
+
0
%
130+ products optimized. One feed overhaul. Revenue more than doubled.
The Problem: Great Products, Invisible in Shopping Results
This regenerative farming company had everything: ethically raised, grass-fed meat, loyal customers, stellar reviews.
But Google Shopping wasn’t delivering.
Their product feed was generic and incomplete. Titles like “Ground Beef Bundle” told shoppers nothing. Descriptions were thin. Key attributes were missing.
When customers searched “grass-fed ground beef 1lb,” competitors filled the results instead.
The Fix: Feed Optimization Built for Shopping Success
When customers searched “grass-fed ground beef 1lb,” competitors filled the results instead.
- Restructured product titles to include brand, product type, key attributes, and weight
- Enhanced descriptions highlighting ethical farming practices, health benefits, and usage suggestions
- Aligned categories with proper Google product categories and clear hierarchies
- Added product highlights to differentiate in Shopping results
- Optimized product types for better categorization
Rolled out in two stages: lower-priority products in early July, high-priority products finalized late August.
The Results: 2.2x Increase in Organic Revenue Over 3 Months
Shopping Performance Growth
- +120% increase in Organic Shopping revenue YoY
- $71,354.93 in total organic shopping revenue (Jul-Sep 2025)
- +107% increase in transactions
- +57% growth in new users
Traffic & Engagement
- +138% increase in clicks through Organic Google Shopping
- Sustained click growth throughout Q3 2025
This wasn’t just visibility – it was qualified traffic that converted.
71.5% increase in Organic Shopping revenue Year over year
48.2% increase in Organic Shopping revenue from Product Pages
Product title enhancements, descriptions, and highlights helped strengthen visibility for top-performing products. Clicks surged +35.9%, reflecting higher snippet quality and stronger buyer alignment across high-intent grass-fed searches.
Takeaway: Your Feed Is Your Foundation
130+ products optimized, one strategic feed overhaul. With no site redesign and minimal ongoing maintenance, this regenerative farming brand achieved dramatic growth: +120% in revenue, +138% in clicks, and over $71K in organic shopping revenue.
That’s what proper feed optimization delivers.
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